> For the complete documentation index, see [llms.txt](https://docs.unstoppable.ooo/unstoppable/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.unstoppable.ooo/unstoppable/tokenomics/token-distribution/public-token-sale.md).

# Public Token Sale

The UND fair launch token sale occurred on March 29th, 2023, and lasted for six days. During this sale, 20% of the total[ UND supply](/unstoppable/tokenomics/token-distribution.md) was made available to the community.&#x20;

This event marked the first and only sale of UND tokens. Significantly, there were no pre-sales to insiders, VCs, advisors, or even team members and contributors, ensuring a level playing field and true community-focused distribution.

## The Fair Launch Design

The Unstoppable Fair Launch Token Sale was based on a Dutch auction model:

1. **Initial High Price**: The auction starts with a relatively high price to discourage immediate large purchases by bots and whales.
2. **Price Decreases Over Time**: With each block, the price of the token decreases, enabling investors to enter the auction at a valuation they find reasonable.
3. **Commitment Guarantee**: When an investor commits to a price, they are guaranteed that price or a lower one, depending on the auction's progression.
4. **Ending Conditions**: The auction concludes either when all tokens are sold, it reaches the predetermined floor price, or the set time limit expires.
5. **Uniform Final Price**: All participants pay the same final price, which is also the lowest price reached during the auction.

## Token Sale Results

<table data-full-width="false"><thead><tr><th width="208">UND Sold</th><th width="174">ETH Raised</th><th width="207">Final UND Price</th><th>FDV</th></tr></thead><tbody><tr><td>20,000,000 UND</td><td>2,068 ETH</td><td>$ 0.19</td><td>$ 19,000,000</td></tr></tbody></table>

## Kickbacks and eUND Incentives

The Public Token Sale was incentivised with two bonus campaigns, in which users could either benefit from participating early on or referring new participants.

### eUND Incentives

A total of 1,500,000 [eUND ](/unstoppable/tokenomics/und-and-eund-tokens.md#eund-earned-unstoppable-ecosystem-token)has been distributed towards public sale participants making use of the early bird bonus.&#x20;

### Referral Kickbacks

Users who referred new participants received a 5% kickback on the amounts these contributed to the public sale. In total 60 ETH of the sale proceeds have been redistributed as Kickbacks to active referrers.

{% hint style="info" %}
**Haven't claimed your tokens and bonuses yet?**

Claim Now: [https://tokensale.unstoppable.ooo ](<https://tokensale.unstoppable.ooo >)
{% endhint %}
